How to find global buyers for HS 0702, Tomatoes, fresh or chilled
HS 0702 reveals real demand for tomatoes, fresh or chilled. This guide shows how to map market size and seasonality, identify likely importers, build a segmented target list, and run evidence based outreach that earns replies.
HS 0702 covers tomatoes, fresh or chilled. Using this code correctly reveals where demand is active, which buyers are repeatedly importing, and how to approach them with credible offers that match seasonality, quality grades, and regulatory constraints.
Definitions
HS code is the international customs classification for goods. Digits 1–6 are harmonized worldwide, many countries extend to 8 or 10 digits nationally. HS‑4 is used for market sizing across countries, HS‑6 is used for product fit, duty checks, and activity signals. Average unit value (AUV) is import value divided by quantity for a code, used to sanity check price bands and positioning.
HS 0702 structure
HS 0702 is the heading for tomatoes, fresh or chilled. At the HS‑6 level there is a single subheading, 0702.00. National tariff lines extend beyond 6 digits, those lines often split by type, for example cherry or grape tomatoes versus other, greenhouse versus open field, size grade or packaging. These national lines can change duty rates, quality schemes, and paperwork requirements.
| HS level | Label | Typical national splits |
|---|---|---|
| 0702.00 | Tomatoes, fresh or chilled | Cherry or grape, other tomatoes, greenhouse, size grades, retail packs |
Map demand and seasonality
Use HS‑4 and HS‑6 data to see where demand is active and when it peaks. Rank countries with a simple score that balances size, growth, AUV fit, and month to month consistency. Seasonality matters, buyers shift origins across harvest windows and price bands.
| Signal | What to measure | Reason |
|---|---|---|
| Size | Latest annual import value, HS‑4 0702 | Indicates total spend in market |
| Growth | YoY or 3 year CAGR | Shows momentum |
| AUV fit | Value per unit at HS‑6 | Checks realistic pricing |
| Consistency | Months with imports in last 12 | Reduces one off project risk |
| Seasonality | Monthly pattern by origin | Aligns offers with harvest and storage |
Data sources include UN Comtrade, national customs portals, and partner datasets. For faster analysis, a tool such as the Rinzy Global Trade Visualizer can plot flows and seasonality.
Identify likely importers
Move from flows to names in shortlisted countries. Triangulate importer candidates from procurement portals, sector directories, wholesale market operators, supermarket buying groups, food service distributors, and shipment records where permissible.
Build the target account list
Normalize entities, merge subsidiaries, and deduplicate by domain. Track fields that drive prioritization and messaging. Separate cherry or grape tomato buyers from other tomatoes if national lines imply different duty or pack standards.
| Field | Description | Use in outreach |
|---|---|---|
| Importer | Legal entity or trading name | Personalization and verification |
| Segment | Cherry or grape, other tomatoes, retail packs | Spec and compliance alignment |
| Country | Destination market | Local approvals, timing, and quotas |
| HS‑6 focus | 0702.00 plus national split if known | Subject line and credibility |
| Last import | Days since last shipment | Recency signal |
| Import months | Count in last 12 months | Frequency signal |
| AUV | Value per unit at HS‑6 | Price fit check |
| Ports and origins | Top lanes for the account | Lead time and lane proof |
Evidence based outreach
Reference the subheading and a recent activity cue, then tie quality specs to the buyer’s segment. Keep the ask short, request a brief fit check. Example copy follows.
- Subject, On your recent imports under HS 0702.00
- Open, Noted steady imports of tomatoes into [Country]. Supply [variety, grade, size, pack] with [accreditations], average lead time [X] days.
- Ask, Short fit check this week.
Quality, specs, and pricing bands
Buyers specify variety, brix, firmness, color class, size calibration, defects tolerance, and pack type, for example clamshells, on vine, bulk. Cold chain, pre cooling, and ventilation are part of the value. Align price bands with observed AUVs at HS‑6, then justify premiums with specification, packing, and reliability.
Compliance and local nuances
Phytosanitary certificates and maximum residue limits are common controls. Some markets operate tariff quotas or seasonal duties, and national tariff lines at 8 or 10 digits can imply different measures by type or pack. Harmonization ends at six digits, confirm the correct national tariff line, duty, preferences, and paperwork in the destination country.
- Confirm plant health documentation and treatments
- Check national 8 or 10 digit tariff lines and any quotas
- Align packaging, labeling, and traceability with local rules
References
- UN Comtrade, global trade statistics
- WTO tariff tools, duty and preferences
- US HTS, United States tariff schedule
- EU TARIC, EU tariff and measures
- OEC data resources, trade and partners
FAQ
How should cherry or grape tomatoes be handled
At HS‑6 they are under 0702.00, national tariff lines often split cherry or grape from other tomatoes. Keep separate target lists and messages if measures or buyers differ.
How large should the first prospect list be
150 to 300 accounts across five to seven markets is a practical starting range, large enough to learn, focused enough to personalize.
What reply rate is reasonable for HS referenced outreach
A 5 to 8 percent reply rate within two business days is a healthy baseline. If results lag, review HS‑6 targeting, value clarity in the first sentence, and accreditation alignment.
What seasonal factors affect success
Harvest windows, protected cultivation cycles, and competing origins shift buyer attention. Use monthly import patterns to time outreach.
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